Globalization of the brands

Globalization is the generic name by which it is known today on a set of interrelated socio economic phenomena, its a interdependence between societies and remote regions. This interdependence has had a significant influence on trade relations between nations, affecting corporate marketing and specifically to brands

Globalization can provide stability to a brand. It is a fact that leaders in the United States in the twenties brands are leading brands in our world today. One reason could be the tendency to a certain homogenization of consumer tastes in different countries. At least, buying behaviors and consumption of certain segments tend to be increasingly similar.

We can note that travel abroad influence this homogenization of tastes and trends. It also contributes to the availability today in any product market had difficulty leaving their home country before to lower barriers that exist today in international trade.